New Bars Going for the Speakeasy Look – NYTimes.com

Bar? What Bar?

By WILLIAM GRIMES

Published: June 2, 2009

ON a nondescript block in Williamsburg, not far from the Brooklyn-Queens Expressway, a new bar and restaurant called Rye opened last week.

 The entrance to PDT (Please Don’t Tell) in the East Village, is via a telephone booth with a secret door inside Crif Dogs. More Photos »

 Try to find it.

via New Bars Going for the Speakeasy Look – NYTimes.com.

I really like this concept.  I am a big fan of word of mouth advertising and building a base of loyal and knowledgeable customers.


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